Start here
The Market Read
A fixed-scope diagnostic. Your ICPs ranked, your collateral run through the Precision Roadmap, and the one move to make first. The fastest way to find out if we fit.
Growth strategy for self-funded healthcare
Every seat at theself-funded table.Still trusted by all of them.
Goliath helps TPAs, PBMs, brokers, and health tech companies find the right buyer, say the thing that buyer believes, and build a sales motion that wins without a bigger budget. Built on 24 years as a payer, a TPA builder, an operator, and a board member.
Trey Hinson / Founder
In their words
A sample of what our partners have said.
Working with Goliath Sales Strategies has been a game-changer for our business.David Chapman
CEO, Phoenix Pharmacy Benefit Management
Trey has been nothing short of a game changer for our business.Jason Sherman
CEO, Clearwater Health
Partnering with Goliath Sales Strategies was a no-brainer, as we gained an exceptional strategic advisor.Shawn Evans
CEO, Integrated Payor Services
Partnering with Trey in the early stages enabled us to move much faster at Ful. Health.Carrie Tedore
COO, Ful. Health
Most important to me is his integrity and intent to do the right things the right way.Jerry Castelloe
Owner, Castelloe Partners
Trey has been an integral part of many high level branding and marketing efforts for well over a decade.Morris Masinter
President, Benefit Plan Administrators, Inc.
The captured market
Everyone in the room is paid to say something.
Employer, broker, TPA, stop-loss, PBM, vendor. We have sat in every one of those seats, so we know what each one needs to hear.
Broker
Paid by the spread.
TPA
Sells its own platform.
Vendor
Sells its own product.
Goliath
Our opinion is not for sale. Any referral relationship is disclosed up front.
When you need the truth about your market, you need someone whose advice is not shaped by who pays them. That is the seat we sit in, and it is the only reason our read is worth having.
The Goliath Precision Roadmap
Winning is precision. Here is how we find it.
We read your buyer, your message, and your motion against eight patterns we have watched sink good products across the TPA landscape, then fix them in the order that moves revenue first.
01 / DIAGNOSE
Find the real buyer.
Rank your ICPs by where the money and the least friction are, then name the actual reason they are not buying today.
02 / DESIGN
Arm the person in the room.
Build the message a broker can carry into a meeting you are not in, so they champion you instead of spreadsheeting you.
03 / DEPLOY
Aim where deals happen.
We show you where to look, which targets to work, and what to say when you get there. Rarely the exhibit hall.
3 of 8 patternsFeatures to meaningArm the brokerLet the data narrate+5 for clients
Engagements
Four ways in.
Three months and up
Fractional Chief Sales Officer
We step in, guide your sales team, show them where to look and what to say, and teach your people to fish, so the growth stays after we step back.
Ongoing
Board and Advisory
An outside seat at your table from someone who has sat at a third of the tables in this market.
Stages and rooms
Keynotes and Workshops
For conferences, sales kickoffs, and leadership teams who want the unvarnished version of how this market buys.
The Goliath Diagnostic
Find out what is costing you deals.
Four questions here, eight in the full version. You get a scored read and the one move to make first. No call required.
The Goliath Report
The self-funded market, read monthly.
What is moving, who is buying, and what it means for your next deal. Written by someone who has held the shovel.
Book a market read